Cape Connect

client

Cape Connect

Services

Branding, Website Design, Photography Services, Community Setup

year

2024

Objective

To create a new brand, website, and community for the Cape Connect Club, a network of founders and investors meeting in Cape Town. Further to establish a digital presence and create a go-to-market strategy for their opening events, create content and manage their applications to the new community.

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Goals

Establish a clean and professional brand
Develop a responsive website and process applicants to the network
Establish a content plan and marketing strategy to promote the networking events
Create organic content of the networking events, post this, and manage the engagement
Establish and grow a community of A-list founders and executives visiting Cape Town

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Services

Responsive Website Design
Community Setup & Automation Systems
Strategic Marketing Plan & execution
Branding
Community management
Professional Photography, Videography, and Editing

Creative Process

We began with the audience demographic Cape Connect was looking to attract to their network, and designed a brand strategy around this persona.

A brand design was proposed, approved, and work began on the responsive website and social media pages.

Professional video and photo content was created to establish brand authority and authenticity.

The networking events were organised, tickets were promoted and sold, and our content team captured the action.

New members were funnelled into the community group, growing to over 100-strong over three events.

The new brand, website, and automation systems were handed over to the client to continue to scale their business.

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Results

3 successful networking events hosted and 0 - 100+ community members in 2 months. New responsive website, branding, professional content and social media accounts.